This week, a business is blowing fans away by declaring that its harsh seltzer line would be discontinued after only four years.
According to Parade, the well-known sparkling water company Spindrift declared this week that it will discontinue production of its Spiked Spindrift line of alcoholic beverages.
The company claimed a strategy move to concentrate on its core non-alcoholic products as the reason for the decision.
In order to concentrate on what we do best—introducing real ingredients to sparkling water and creating new non-alcoholic categories with real squeezed fruit—we have chosen to stop our Spindrift Spiked product line after four years, the brand announced on Instagram.
Due to its usage of real ingredients, the hard seltzer, which made its debut in 2021, developed a loyal fanbase, according to Parade.
The company explained on its website that the alcoholic beverage industry demands a significant investment of time and resources because of its distinct route to market, specific manufacturing needs, and regulatory compliance.
They added that in recent years, the industry has witnessed a decline in the market for hard seltzer.
While acknowledging the decision’s complexity, CEO Dave Burwick highlighted that it was the appropriate one to better serve our customers’ requirements, supporting the business’s incredible momentum and the strong consumer trends toward non-alcohol beverages.
Paris Wolfe, a reporter for cleveland.com covering food, drinking, living, and entertainment, stated that she is not shocked by the development.
According to her, the percentage of American adults who report drinking alcohol has decreased to 54%. In Gallup’s roughly 90-year trend, this is the lowest. According to Wolfe, Spindrift appears to be following the herd.
Despite this, devoted customers immediately reacted negatively to the announcement on social media.
One user said, “This is so incredibly disappointing because it’s the only seltzer on the market without trash ingredients.”
What are you doing to wreck my life? Another person complained, “This is the only hard seltzer that doesn’t taste artificial or give me a headache.”
Fans may duplicate the sensation by mixing their favorite alcoholic beverage with ordinary Spindrift sparkling water, according to one realistic follower, despite the disappointment.
After launching Spindrift Soda earlier this year, the business intends to produce new products and winter tastes in the future.
AI assisted in the writing of this narrative.
