With two new Gnarly Head wines, the Grateful Dead are raising a glass to 60 years of psychedelic joy.
According to a press statement, Gnarly Head Wines and the Grateful Dead are continue their four-year collaboration by launching two limited-edition wines.
According to the release, the bottles will have the Grateful Dead’s official 60th anniversary insignia on the labels, embellished with holographic foil.
Dark berry notes with undertones of vanilla and peppery warmth from oak aging characterize the 2023 Old Vine Zinfandel, which is produced from vineyards in California’s Lodi region that are 35 to 85 years old. The 2024 Cabernet Sauvignon has a silky finish and flavors of toasted cocoa, blackberry, and cherry.
The partnership demonstrates the band’s lasting influence, according to Grateful Dead archivist and legacy manager David Lemieux:
Through music, community, and shared experiences, the Grateful Dead have united people for 60 years, and our unique partnership with Gnarly Head wines carries on that tradition, he said.
The Grateful Dead were founded in 1965, played 2,318 shows, and won multiple awards, including a Recording Academy Lifetime Achievement Award in 2007 and entry into the Rock & Roll Hall of Fame in 1994.
Malcolm X Abram, a music and entertainment reporter, stated that this is not surprising because the Grateful Dead organization has always been at the forefront of band and brand marketing as well as the diversification of products people can purchase with their name and/or emblem on them.
Additionally, it’s most likely a substantial mouthful of wine.
The first opportunity to sample the new wines, Paradereports, will be for fans who visit the Dead & Company performances in Golden Gate Park in San Francisco on August 1.
In August, the bottles will be sold countrywide for about $12 to the general public.
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